@import url('https://fonts.googleapis.com/css2?family=Bebas+Neue&family=Instrument+Sans:ital,wght@0,400;0,500;0,600;1,400&family=Instrument+Serif:ital@0;1&display=swap');

/* ============================================================
   TOKENS
   ============================================================ */
:root {
  --cream:   #F5F0E8;
  --paper:   #EDE8DC;
  --ink:     #1A1714;
  --mid:     #4A4540;
  --faint:   #9A938A;
  --rule:    #D5CFC3;
  --orange:  #E84D1C;
  --orange2: #F26D1C;
  --card-bg: #FFFFFF;

  --font-display: 'Bebas Neue', sans-serif;
  --font-body:    'Instrument Sans', sans-serif;
  --font-serif:   'Instrument Serif', serif;

  --max: 1240px;
  --pad: 60px;
}

/* ============================================================
   BASE
   ============================================================ */
body {
  background: var(--cream);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  font-weight: 400;
  line-height: 1.6;
}

/* ============================================================
   NAV
   ============================================================ */
.site-nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 200;
  background: var(--cream);
  border-bottom: 1px solid var(--rule);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 var(--pad);
  height: 64px;
}

.nav-logo img {
  height: 54px;
}

.nav-menu {
  display: flex;
  align-items: center;
  gap: 36px;
}

.nav-menu a {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--mid);
  transition: color 0.2s;
}

.nav-menu a:hover {
  color: var(--ink);
}

.nav-menu .btn-nav {
  background: var(--orange);
  color: #fff;
  padding: 10px 22px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  transition: background 0.2s;
}

.nav-menu .btn-nav:hover {
  background: var(--ink);
  color: #fff;
}

/* ============================================================
   HERO
   ============================================================ */
.hero {
  padding-top: 64px;
  min-height: 100vh;
  display: grid;
  grid-template-columns: 1fr 1fr;
}

.hero-left {
  background: var(--ink);
  padding: 80px var(--pad);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.hero-eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--faint);
  margin-bottom: 40px;
}

.hero-eyebrow span {
  display: inline-block;
  width: 28px;
  height: 1px;
  background: var(--orange);
}

.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(72px, 8vw, 120px);
  line-height: 0.92;
  letter-spacing: 0.01em;
  color: var(--cream);
  margin-bottom: 40px;
}

.hero-headline em {
  color: var(--orange);
  font-style: normal;
}

.hero-sub {
  font-size: 16px;
  color: var(--faint);
  line-height: 1.7;
  max-width: 400px;
  margin-bottom: 48px;
  font-family: var(--font-serif);
  font-style: italic;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 20px;
}

.btn-primary {
  background: var(--orange);
  color: #fff;
  padding: 16px 32px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  display: inline-block;
  transition: background 0.2s;
}

.btn-primary:hover {
  background: var(--orange2);
}

.btn-outline {
  border: 1px solid rgba(255,255,255,0.2);
  color: rgba(255,255,255,0.5);
  padding: 15px 28px;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  display: inline-block;
  transition: border-color 0.2s, color 0.2s;
}

.btn-outline:hover {
  border-color: rgba(255,255,255,0.5);
  color: #fff;
}

.hero-bottom-strip {
  display: flex;
  gap: 40px;
  padding-top: 60px;
  border-top: 1px solid rgba(255,255,255,0.08);
  margin-top: 60px;
}

.hero-stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--cream);
  line-height: 1;
  margin-bottom: 4px;
}

.hero-stat small {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--faint);
}

.hero-right {
  position: relative;
  overflow: hidden;
}

.hero-right img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

.hero-right-overlay {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  padding: 32px;
  background: linear-gradient(to top, rgba(26,23,20,0.85) 0%, transparent 100%);
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
}

.hero-creator-tag {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #fff;
}

.hero-creator-tag span {
  display: block;
  font-family: var(--font-display);
  font-size: 26px;
  letter-spacing: 0.02em;
  margin-top: 2px;
}

.hero-badge-pill {
  background: var(--orange);
  color: #fff;
  padding: 8px 16px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

/* ============================================================
   TICKER
   ============================================================ */
.ticker {
  background: var(--orange);
  overflow: hidden;
  padding: 14px 0;
}

.ticker-track {
  display: flex;
  gap: 0;
  animation: ticker 18s linear infinite;
  width: max-content;
}

.ticker-item {
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: 0.1em;
  color: #fff;
  white-space: nowrap;
  padding: 0 32px;
  display: flex;
  align-items: center;
  gap: 32px;
}

.ticker-item::after {
  content: '◆';
  font-size: 8px;
  opacity: 0.6;
}

@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ============================================================
   ABOUT STRIP
   ============================================================ */
.about-strip {
  border-bottom: 1px solid var(--rule);
}

.about-strip-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 80px var(--pad);
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 100px;
  align-items: center;
}

.about-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 20px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.about-label::before {
  content: '';
  display: inline-block;
  width: 24px;
  height: 1px;
  background: var(--orange);
}

.about-heading {
  font-family: var(--font-display);
  font-size: clamp(40px, 4vw, 58px);
  line-height: 0.95;
  letter-spacing: 0.01em;
}

.about-body {
  font-size: 17px;
  color: var(--mid);
  line-height: 1.75;
}

.about-body p + p {
  margin-top: 16px;
}

.about-body strong {
  color: var(--ink);
  font-weight: 600;
}

/* ============================================================
   HOW IT WORKS
   ============================================================ */
.hiw {
  background: var(--ink);
  color: var(--cream);
}

.hiw-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 100px var(--pad);
}

.section-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.section-label::before {
  content: '';
  display: inline-block;
  width: 24px;
  height: 1px;
  background: var(--orange);
}

.hiw-heading {
  font-family: var(--font-display);
  font-size: clamp(44px, 5vw, 72px);
  line-height: 0.95;
  color: var(--cream);
  margin-bottom: 70px;
}

.hiw-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border: 1px solid rgba(255,255,255,0.1);
}

.hiw-step {
  padding: 44px 36px;
  border-right: 1px solid rgba(255,255,255,0.1);
  position: relative;
}

.hiw-step:last-child {
  border-right: none;
}

.hiw-step-num {
  font-family: var(--font-display);
  font-size: 60px;
  line-height: 1;
  color: rgba(255,255,255,0.06);
  margin-bottom: 24px;
  display: block;
}

.hiw-step-title {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.02em;
  color: var(--cream);
  margin-bottom: 12px;
}

.hiw-step-body {
  font-size: 14px;
  color: rgba(255,255,255,0.45);
  line-height: 1.7;
}

.hiw-step::after {
  content: '→';
  position: absolute;
  top: 44px;
  right: -14px;
  font-size: 18px;
  color: var(--orange);
  z-index: 2;
}

.hiw-step:last-child::after {
  display: none;
}

/* ============================================================
   PRICING BANNER
   ============================================================ */
.pricing-banner {
  background: var(--orange);
  padding: 60px var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
  flex-wrap: wrap;
}

.pricing-banner-left h2 {
  font-family: var(--font-display);
  font-size: clamp(40px, 5vw, 70px);
  color: #fff;
  line-height: 0.95;
  letter-spacing: 0.01em;
  margin-bottom: 8px;
}

.pricing-banner-left p {
  font-size: 16px;
  color: rgba(255,255,255,0.75);
  font-family: var(--font-serif);
  font-style: italic;
}

.pricing-items {
  display: flex;
  gap: 2px;
}

.pricing-item {
  background: rgba(0,0,0,0.15);
  padding: 28px 36px;
  text-align: center;
  min-width: 160px;
}

.pricing-item-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.6);
  margin-bottom: 8px;
}

.pricing-item-val {
  font-family: var(--font-display);
  font-size: 38px;
  color: #fff;
  line-height: 1;
}

/* ============================================================
   CREATORS
   ============================================================ */
.creators {
  max-width: var(--max);
  margin: 0 auto;
  padding: 100px var(--pad);
}

.creators-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 60px;
  flex-wrap: wrap;
  gap: 24px;
  border-bottom: 1px solid var(--rule);
  padding-bottom: 32px;
}

.creators-header-left h2 {
  font-family: var(--font-display);
  font-size: clamp(40px, 5vw, 68px);
  line-height: 0.95;
  letter-spacing: 0.01em;
}

.creators-header-right {
  font-size: 15px;
  color: var(--mid);
  max-width: 300px;
  line-height: 1.6;
}

.creators-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.creator-card {
  background: var(--card-bg);
  border: 1px solid var(--rule);
  overflow: hidden;
  position: relative;
  transition: transform 0.35s cubic-bezier(0.23,1,0.32,1);
}

.creator-card:hover {
  transform: translateY(-5px);
}

.creator-card:hover .creator-img img {
  transform: scale(1.04);
}

.creator-img {
  position: relative;
  aspect-ratio: 2/3;
  overflow: hidden;
}

.creator-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
  transition: transform 0.5s cubic-bezier(0.23,1,0.32,1);
}

.creator-niche-strip {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  background: var(--orange);
  padding: 8px 16px;
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

.creator-niche-tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #fff;
}

.creator-niche-tag + .creator-niche-tag::before {
  content: '·';
  margin-right: 8px;
  opacity: 0.6;
}

.creator-body {
  padding: 24px;
  border-top: 1px solid var(--rule);
}

.creator-name {
  font-family: var(--font-display);
  font-size: 26px;
  letter-spacing: 0.02em;
  margin-bottom: 4px;
}

.creator-handle {
  font-size: 13px;
  color: var(--orange);
  font-weight: 500;
  margin-bottom: 16px;
}

.creator-stats {
  display: flex;
  gap: 0;
  border: 1px solid var(--rule);
}

.creator-stat-item {
  flex: 1;
  padding: 10px;
  border-right: 1px solid var(--rule);
  text-align: center;
}

.creator-stat-item:last-child {
  border-right: none;
}

.creator-stat-item strong {
  display: block;
  font-family: var(--font-display);
  font-size: 18px;
  line-height: 1;
  margin-bottom: 2px;
}

.creator-stat-item small {
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--faint);
}

/* ============================================================
   SERVICES
   ============================================================ */
.services {
  background: var(--paper);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}

.services-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 100px var(--pad);
}

.services-heading {
  font-family: var(--font-display);
  font-size: clamp(44px, 5vw, 72px);
  line-height: 0.95;
  margin-bottom: 60px;
}

.services-table {
  border: 1px solid var(--rule);
  background: var(--cream);
}

.service-row {
  display: grid;
  grid-template-columns: 48px 1fr 1fr auto;
  align-items: center;
  gap: 0;
  padding: 28px 36px;
  border-bottom: 1px solid var(--rule);
  transition: background 0.2s;
}

.service-row:last-child {
  border-bottom: none;
}

.service-row:hover {
  background: var(--paper);
}

.service-row-num {
  font-family: var(--font-display);
  font-size: 18px;
  color: var(--orange);
  letter-spacing: 0.04em;
}

.service-row-title {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.02em;
  padding-right: 24px;
}

.service-row-desc {
  font-size: 14px;
  color: var(--mid);
  line-height: 1.6;
  padding-right: 24px;
}

.service-row-price {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.02em;
  color: var(--orange);
  white-space: nowrap;
  text-align: right;
}

.service-row-price small {
  display: block;
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--faint);
  margin-top: 2px;
}

/* ============================================================
   WHY
   ============================================================ */
.why {
  max-width: var(--max);
  margin: 0 auto;
  padding: 100px var(--pad);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 100px;
  align-items: start;
}

.why-left h2 {
  font-family: var(--font-display);
  font-size: clamp(44px, 5vw, 72px);
  line-height: 0.95;
  margin-bottom: 24px;
}

.why-left p {
  font-size: 17px;
  color: var(--mid);
  line-height: 1.75;
  font-family: var(--font-serif);
  font-style: italic;
}

.why-photo {
  position: relative;
}

.why-photo img {
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  object-position: center top;
}

.why-photo-caption {
  position: absolute;
  bottom: -1px; right: -1px;
  background: var(--orange);
  padding: 16px 20px;
  font-family: var(--font-display);
  font-size: 14px;
  letter-spacing: 0.06em;
  color: #fff;
  line-height: 1.3;
}

.why-right {
  padding-top: 20px;
}

.why-points {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.why-point {
  padding: 28px 0;
  border-bottom: 1px solid var(--rule);
  display: grid;
  grid-template-columns: 32px 1fr;
  gap: 20px;
  align-items: start;
}

.why-point:first-child {
  border-top: 1px solid var(--rule);
}

.why-point-num {
  font-family: var(--font-display);
  font-size: 15px;
  color: var(--orange);
  padding-top: 3px;
}

.why-point h4 {
  font-family: var(--font-display);
  font-size: 20px;
  letter-spacing: 0.02em;
  margin-bottom: 6px;
}

.why-point p {
  font-size: 14px;
  color: var(--mid);
  line-height: 1.65;
}

/* ============================================================
   TESTIMONIAL / PULL QUOTE
   ============================================================ */
.quote-band {
  background: var(--ink);
  padding: 80px var(--pad);
  text-align: center;
}

.quote-band blockquote {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: clamp(22px, 3vw, 34px);
  color: var(--cream);
  max-width: 780px;
  margin: 0 auto 24px;
  line-height: 1.5;
}

.quote-band cite {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--orange);
  font-style: normal;
}

/* ============================================================
   CTA
   ============================================================ */
.cta {
  border-top: 1px solid var(--rule);
}

.cta-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 100px var(--pad);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.cta-left h2 {
  font-family: var(--font-display);
  font-size: clamp(44px, 5.5vw, 78px);
  line-height: 0.92;
  letter-spacing: 0.01em;
  margin-bottom: 24px;
}

.cta-left h2 em {
  color: var(--orange);
  font-style: normal;
}

.cta-left p {
  font-size: 16px;
  color: var(--mid);
  line-height: 1.7;
  margin-bottom: 40px;
}

.cta-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

.btn-dark {
  background: var(--ink);
  color: var(--cream);
  padding: 16px 32px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  display: inline-block;
  transition: background 0.2s;
}

.btn-dark:hover {
  background: #2d2825;
}

.cta-right {
  background: var(--paper);
  border: 1px solid var(--rule);
  padding: 44px;
}

.cta-form-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--faint);
  margin-bottom: 32px;
}

.cta-contacts {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.cta-contact-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 0;
  border-bottom: 1px solid var(--rule);
}

.cta-contact-row:last-child {
  border-bottom: none;
}

.cta-contact-row-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--faint);
}

.cta-contact-row-val {
  font-size: 15px;
  font-weight: 500;
  color: var(--ink);
}

.cta-contact-row-val a {
  color: var(--orange);
  transition: opacity 0.2s;
}

.cta-contact-row-val a:hover {
  opacity: 0.75;
}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer {
  background: var(--ink);
  padding: 48px var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 24px;
  border-top: 1px solid rgba(255,255,255,0.06);
}

.site-footer img {
  height: 48px;
  opacity: 0.9;
}

.footer-nav {
  display: flex;
  gap: 32px;
}

.footer-nav a {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.35);
  transition: color 0.2s;
}

.footer-nav a:hover {
  color: rgba(255,255,255,0.7);
}

.footer-copy {
  font-size: 12px;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.04em;
}

/* ============================================================
   REVEAL ANIMATIONS
   ============================================================ */
[data-reveal] {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.6s cubic-bezier(0.23,1,0.32,1), transform 0.6s cubic-bezier(0.23,1,0.32,1);
}

[data-reveal].in-view {
  opacity: 1;
  transform: translateY(0);
}

[data-reveal-delay="1"] { transition-delay: 0.1s; }
[data-reveal-delay="2"] { transition-delay: 0.2s; }
[data-reveal-delay="3"] { transition-delay: 0.3s; }
[data-reveal-delay="4"] { transition-delay: 0.4s; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1024px) {
  :root { --pad: 32px; }

  .hero { grid-template-columns: 1fr; }
  .hero-right { min-height: 60vh; }
  .hiw-steps { grid-template-columns: 1fr 1fr; }
  .hiw-step:nth-child(2) { border-right: none; }
  .hiw-step:nth-child(2)::after { display: none; }
  .hiw-step:nth-child(3) { border-top: 1px solid rgba(255,255,255,0.1); }
  .hiw-step:last-child::after { display: none; }

  .why {
    grid-template-columns: 1fr;
    gap: 60px;
  }

  .cta-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }
}

@media (max-width: 768px) {
  .nav-menu { display: none; }

  .about-strip-inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .hiw-steps { grid-template-columns: 1fr; }
  .hiw-step { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.1); }
  .hiw-step::after { display: none; }

  .creators-grid { grid-template-columns: 1fr 1fr; }

  .service-row {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .service-row-num { display: none; }
  .service-row-price { text-align: left; }

  .pricing-items { flex-wrap: wrap; }

  .pricing-banner {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media (max-width: 540px) {
  .creators-grid { grid-template-columns: 1fr; }
  .hero-bottom-strip { flex-wrap: wrap; gap: 24px; }
}